While you may be making a list of personal resolutions you’d like to achieve, you might have forgotten about your marketing efforts! It is important to utilize what you’ve learned from 2022 to create a new path for your marketing efforts in 2023.

Read the analytics.

As you enter the new year, consider what has historically worked well for your company’s marketing efforts. Analytics from past campaigns will tell you what’s been working. 

Think about what traffic you got from a specific vanity URL or QRcode when it was used on a direct mail piece / a handout, or in an email. Did you get the clicks you needed?   

Did that specific offer or subject line work, or did you not get the desired results?

Invest in what works.

This is a simple concept, yet it’s often overlooked—stop what isn’t working and invest in what is. 

Every single campaign won’t be a home run, but this can help set you up for success more readily in the future. Spend your budget wisely.

Host a brainstorming session.

We often need to remember to take the time to plan out our marketing campaigns creatively and thoughtfully. 

Host a meeting with your team or friends where no idea is bad. Make it a fun environment where everybody feels like they can pitch ideas. You’d be surprised at how many creative ideas are built off of what one person uttered yet hesitated to say. 

Embraces creativity and invite your marketing partner Church Offset Printing into the conversation if you feel stuck. We have many ideas that may get the ball rolling toward a great marketing idea.

Stay connected.

Marketing trends change and evolve, just like other industries and businesses. 

Find others in your industry you admire; what do their marketing efforts look like? Follow brands that continue to stay ahead of the curve. Ask a colleague or peer, even a perceived competitor to coffee, to ask them questions and bounce ideas off each other. There is enough work for everyone.

Embrace old and new worlds.

Understanding your audience is critical to your marketing strategy’s success. While one group may be heavily on Social Media, another group of people may prefer to receive physical mail. 

A mixture of print and digital materials is effective marketing—an omnichannel approach! 

It takes your audience multiple touchpoints for them to recognize and remember your branding and message, so ensure you’re meeting them in ways that make sense— both online and in person.

The new year is a time to start fresh and new. This is an opportunity to dive into your marketing strategy for the coming year. Embrace creativity. Understand what has historically worked for your business, and don’t be afraid to try something new!  An omnichannel marketing approach will help you reach multiple audience members and increase your recognition.