Seems like just when you understand how to use Facebook to market your business, they change something. Here are some helpful tips to keep up with recent changes on Facebook.

Page Upgrade
If you’ve been to your Facebook Page for your business within the last month, you’ve probably noticed the changes to the layout. The most obvious are the five photos across the top of your page. If you don’t have interesting photos showing, you’ll want to load some now. It’s the first impression visitors have of your company. Also, check to make sure all of the tabs that were across the top of your page are in working order, now down the side of the page.

Question
There’s a new way to share on your Facebook Page through asking questions of those that like your page. What a great way to get valuable information about your customers. Consider asking a question a week. Make sure it’s engaging so people will want to participate.

Check-in Deals
Deals is the latest addition to Facebook Places, which allows customers to share that they visited your business. Now you can reward those loyal customers with deals to help boost in-store traffic and build customer loyalty. You’re probably used to the loyalty punch card concept for frequent customers. Now you can run a similar program through Facebook, and all of your customers’ friends will know they stopped by and got a deal. Make sure you’ve claimed your place and linked it to your page so you don’t confuse your customers.

Don’t forget to remind customers of your Facebook presence through all of your printed marketing materials.